Rebecca Hannan

Global Demand Generation Lead at Vizrt Group

Rebecca Hannan has a diverse work experience spanning various roles and industries. Rebecca is currently working as the Global Demand Generation Lead at Vizrt Group, where they oversee three demand generation marketers worldwide. Rebecca'sresponsibilities include refining marketing strategies, analyzing program performance, and driving sales pipelines.

Prior to this, Hannan worked at Snow Software as the Senior Manager for Global ABM Programs. Rebecca played a crucial role in shaping the company's account-based marketing strategy and executing ABM plans across key strategic accounts globally. Rebecca also served as the Senior Demand Generation Manager for Enterprise EMEA and Regional Demand Generation Manager, where they focused on driving pipeline growth through various channels and implementing integrated marketing plans aligned with sales goals.

Hannan's previous experience includes working as the Senior Field Marketing Manager at ClusterSeven, where they were responsible for developing and delivering the go-to-market marketing strategy on a global scale. At Iron Mountain, they held positions as the Field Marketing Manager and Field Marketing Executive, where they effectively deployed sales and marketing initiatives within the commercial organization and managed a team of marketing associates.

Earlier in their career, Hannan worked as a Marketing Executive and Marketing Assistant at MDNX, where they handled email marketing, content creation, PR, events, research, social media, and website maintenance. Rebecca also gained experience in the entertainment industry as a Theatrical Accounts Assistant at Romley Davies Publicity and as an Entrepreneur Account Assistant at PHA Media.

Rebecca Hannan obtained a BA Hons degree in Communication and Media from Bournemouth University, which they attended from 2008 to 2011. In addition to their degree, they have also obtained several certifications throughout their career. These certifications include "Coaching Skills for Leaders and Managers" from LinkedIn in February 2023, "Strategic Thinking" from LinkedIn in August 2022, "Copywriting Masterclass" from CIM | The Chartered Institute of Marketing in June 2021, "Account-Based Marketing Foundations" from LinkedIn in April 2021, "Foundations for Best Practices in Demand Creation" from SiriusDecisions in July 2015, and "Messaging and Campaign Planning for B-to-B Marketers" from SiriusDecisions in February 2014.

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Timeline

  • Global Demand Generation Lead

    October, 2022 - present