Yasmin Haegeman

Yasmin Haegeman is an experienced marketing professional currently serving as a Senior Analyst in Email Marketing Automation at Vlerick Business School since May 2014. Responsibilities include coordinating and validating email campaigns for internal clients, training internal marketers on best practices with a focus on content, segmentation, and conversion, as well as implementing best practice email marketing templates and optimizing flows. Yasmin is recognized as an internal specialist in Salesforce Marketing Cloud and handles internal data reporting. Previous roles include Data Analyst and Data Marketeer, with responsibilities in data management, email marketing, and marketing automation. Yasmin began a career in research as a Junior Quantitative Research Consultant at InSites Consulting. Educational qualifications include a postgraduate degree in Marketing Management from EHSAL Management School, a Master's degree in Applied Economic Sciences - Marketing, and a Bachelor's degree in Applied Economic Sciences from Ghent University, alongside a foundational education at Sint-Lievenscollege Gent.