Ricardo Pañeda Vazquez-Prada

Ricardo Pañeda Vazquez-Prada is a seasoned professional with extensive experience in business intelligence and data analytics management. Currently serving as Senior Manager and Lead Data Insights Consultant at VML MAP since January 2024, Ricardo previously held the role of Senior Business Analytics Consultant at Wunderman Thompson MAP from November 2020 to January 2024. Prior to this, Ricardo was a Senior Business Intelligence Consultant at Schibsted from September 2017 to October 2020, overseeing all BI projects and reporting directly to the CIO. Ricardo's career includes leadership positions at Wipro Limited, Cemex, Teletext, and Business Objects, where Ricardo has managed teams, implemented international projects, and provided training. In addition to professional accomplishments, Ricardo holds an Executive MBA from IE Business School and a degree in Computer Engineering from Universidad Pontificia de Salamanca.