Sally Schmidt

As a Senior Program Director, I manage teams using AI-powered solutions to lead BX and CX campaign development and production strategy. At VML I’ve worked with Lenovo and Xtandi and Pfizer's HCP, Payer & DTC Lung and Vaccines portfolio, including Prevnar20 launch as global AOR, Trumenba and Comirnaty. I have over 20 years of experience in solving client challenges with strategic programming, producing and promoting web, CRM, PIM integrations, mobile and experiential live events. I am passionate about creating cutting-edge online/offline campaigns that deliver value and impact for brands and patients. I specialize in leading cross-functional teams through organizational transitions while learning new technologies.

I have a diverse background working on the bleeding edge of technology in digital media and lately AI-powered work streams, optichannel strategy, social media, SEM, SEO, marketing, and product development in emerging technologies. I have been a microserf leading creation in media and entertainment companies such as MTV, Comedy Central, Nickelodeon, Time and Scholastic, and biotechnology and healthcare companies such as Pfizer, Cologuard, Novo Nordisk, Biogen and Impel. I have also founded and directed a nonprofit organization that provided prosthetics for Haitian earthquake victims. I'm a Scrum Master and a recipient of the Biogen Innovation Award for developing a custom software tool for hospital administrators. I enjoy leading and collaborating with cross-functional teams and external partners to deliver innovative solutions that meet the needs and expectations of clients and users.As a Senior Program Director, I manage teams using AI-powered solutions to lead BX and CX campaign development and production strategy. At VML I’ve worked with Lenovo and Xtandi and Pfizer's HCP, Payer & DTC Lung and Vaccines portfolio, including Prevnar20 launch as global AOR, Trumenba and Comirnaty. I have over 20 years of experience in solving client challenges with strategic programming, producing and promoting web, CRM, PIM integrations, mobile and experiential live events. I am passionate about creating cutting-edge online/offline campaigns that deliver value and impact for brands and patients. I specialize in leading cross-functional teams through organizational transitions while learning new technologies. I have a diverse background working on the bleeding edge of technology in digital media and lately AI-powered work streams, optichannel strategy, social media, SEM, SEO, marketing, and product development in emerging technologies. I have been a microserf leading creation in media and entertainment companies such as MTV, Comedy Central, Nickelodeon, Time and Scholastic, and biotechnology and healthcare companies such as Pfizer, Cologuard, Novo Nordisk, Biogen and Impel. I have also founded and directed a nonprofit organization that provided prosthetics for Haitian earthquake victims. I'm a Scrum Master and a recipient of the Biogen Innovation Award for developing a custom software tool for hospital administrators. I enjoy leading and collaborating with cross-functional teams and external partners to deliver innovative solutions that meet the needs and expectations of clients and users.