Rob Roelofs

Rob Roelofs is an experienced media professional currently serving as Eindredacteur at Cobouw for VMN media since October 2025. Prior to this role, Rob held positions as Eindredacteur at both De Telegraaf and De Financiële Telegraaf with Mediahuis Nederland from October 2023 to October 2025, and as a content strategist and writer at Mediatic from December 2021 to October 2023. Previous experience includes a role as a content writer and advisor for ItsaRep and founding The Content Valley, where Rob focused on developing concepts and working with clients, culminating in the publication of the book "Ondernemen is topsport" in 2018. Rob has also contributed as Manager Expert Content & Content Events at Emerce, programmed various events, worked as a content marketer for Yellow Communications, and served as a text writer for the Ministry of VWS, focusing on public health topics. Rob holds a Bachelor’s degree in Journalism from HU University of Applied Sciences Utrecht.