Andrea Heslin Smiley

President & CEO at VMS BioMarketing

An experienced life sciences industry executive, Andi leads VMS in its mission to make real-world connections with patients to achieve better outcomes.

Serving as President and CEO of VMS BioMarketing, Andi has 28 years of commercialization and general management experience in the biopharmaceutical industry across numerous senior leadership roles and therapeutic areas in both both public and private companies. She brings extensive knowledge about the areas of endocrinology, osteoporosis, and women’s health as well as unique insights about patient behavior and adherence. She has demonstrated proven results in the development and execution of biopharmaceutical commercialization strategies that resulted in consistent revenue and profit growth.

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