We are skincerely thrilled to meet you!

VMV Limited is an innovation company, with research, manufacturing and distribution arms in the skin sciences, cosmetics and skin care. VMV Limited’s main brand and focus is VMV Hypoallergenics®, founded in 1979 by an accomplished dermatologist and dermatopathologist 


Our mission is to save the world's skin with the safest, most proven effective care on the planet.® We aim to be the global authority in contact allergens and the virtual generic of hypoallergenicity.


VMV was the first – and is still the only – brand to rate its hypoallergenicity. Its proprietary VH-Rating System is published in a leading peer-reviewed dermatology journal and shows less than 0.1% reported reactions to its products in over 30 years. VMV's claims are backed by randomized, double-blind, evidence-based clinical studies, over 75 of which have been presented and published (also awarded) in medical journals and conventions around the world. 


VMV Hypoallergenics® is an omnichannel distribution brand, present in stand-alone boutiques, ecommerce sites, as well as professional and wholesale accounts. The brand is currently present in Austria, Germany, Japan, Mexico, Norway, the Philippines, Singapore, Sweden, and Switzerland, the USA. VMV has a rapidly-growing online presence and is aggressively pursuing further expansion in the USA and other countries. 


We want to make the world a kinder, smarter, safer place. We work to improve the lives of all of the people that come into contact with our company. We provide the safest and most proven effective — hypoallergenic and therapeutic — skincare, makeup, skin services and related personal care products for all people who need or want products they can trust. We promote creativity, curiosity, integrity and innovation, and make valuable contributions to science. Through all that we do, we build and spread intelligence, goodness and happiness in the world.

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VMV Limited

Laura Bertotto

Trisha Lazarte

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