Cindy Ris Zanca

Cindy Ris Zanca is a seasoned marketing professional with extensive experience in the healthcare industry. Currently serving as Vice President of Marketing at VNS Health since September 2013, Cindy leads marketing efforts for VNSNY CHOICE Health Plans, which encompass Medicare Advantage and various Medicaid programs. Previous roles include Vice President of Marketing at WRS Health, where Cindy was responsible for comprehensive marketing strategies for cloud-based EMR solutions, and Senior Vice President of Marketing at Corporate Synergies Group, focusing on branding and messaging initiatives. As Vice President of Marketing Communications at ActiveHealth Management, Cindy drove engagement in health services through targeted campaigns for various stakeholders. Earlier, as Regional Marketing Director at UnitedHealthcare, Cindy developed a health insurance product for small businesses that significantly increased sales. Cindy holds a Bachelor's degree in Journalism from Northwestern University.