Camilla Lif is a seasoned professional in customer experience and business consulting with extensive experience spanning multiple industries. Currently serving as a mentor at VOCA and a circle leader and founder at CX Circle Sweden, Camilla focuses on knowledge exchange and inspiration in Customer Experience Management. A course leader at Bonnier AB since 2018, Camilla has facilitated popular training sessions on customer journey mapping, while also running This is Betty, a customer experience consultancy that aids organizations in becoming customer-centric. Previous roles include key positions in CRM at Com Hem AB and customer experience strategy at Telenor Sverige AB. Camilla holds a Master's degree in Economics and Business Administration from Uppsala University and has pursued further education in relevant fields from various institutions.

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