Martin Smethurst

Martin Smethurst is an accomplished professional with extensive experience in customer-centric roles across various industries. Currently serving as the Chief Customer Officer at VoCoVo, effective November 2024, Martin leads efforts to enhance the customer journey in retail settings. As a Board Advisor for Compare Ethics since January 2023, contributions include executing sales strategies and mentoring leadership, resulting in substantial business growth. Previous positions include Chief Customer Officer at Argenbright Security Europe Limited, where Martin focused on transformation and strategic accounts, and a Global Strategic Client Director role at Oracle, noted for achieving a 500% growth in a major client account. Martin's track record includes senior leadership roles at Trax Retail, Oracle, Displaydata, Diebold Nixdorf, Cisco Systems, and MicroStrategy, demonstrating a consistent ability to drive revenue growth, transform client relationships, and scale businesses effectively. Educational credentials include degrees from London South Bank University and Oxford Brookes University.