Anurag Maheshwari

Anurag Maheshwari has a diverse work experience in the telecommunications industry. Anurag currently holds the position of Principal Product - Unified Communications and Telephony at Vodafone Idea Limited since May 2023. Prior to that, they worked for Bharti Airtel as the National Product Lead - Airtel Business from July 2019 to May 2023.

Before their role at Bharti Airtel, Anurag worked at Tata Teleservices Ltd for almost a decade starting from July 2010. Anurag held the position of Marketing Head - Tata Broadband and was responsible for implementing strategic marketing initiatives to drive revenue growth and increase market share in the SMEs/SOHO market. Anurag successfully doubled Photon sales by introducing new tariffs, consumer offerings, and sales enablement programs.

Anurag also has prior experience with Bharti Airtel Limited, where they served as Sr Manager (U&R) from March 2005 to July 2010. In this role, they played a key role in customer acquisition, improving acquisition quality, revenue enhancement schemes, annual budgeting, and customer lifecycle management. The responsibilities also included managing SME accounts and driving revenue through cross-sell and upsell strategies.

Earlier in their career, Anurag worked as AM - Marketing Communications at Tata Teleservices Ltd from February 2004 to March 2005. Anurag also gained experience in market research as Sr. Research Executive at IMRB International from January 2003 to February 2004. Anurag's professional journey started at The Nielsen Company, where they worked as a Sr Executive from May 2000 to January 2003.

Overall, Anurag Maheshwari possesses extensive experience in telecom marketing, product management, and business development, contributing to various renowned companies in the industry.

Anurag Maheshwari completed their Bachelor's Degree in Marketing from Devi Ahilya Vishwavidyalaya from 1995 to 1998. Anurag then pursued their Master of Business Administration (M.B.A.) in Marketing from the same university from 1998 to 2000.