Arun Ramachandran is an accomplished executive with extensive experience in the telecommunications industry, currently serving as Executive Vice President at Vodafone Idea Limited since April 2014, where responsibilities include managing Customer Insights, Customer Experience, and Customer Lifetime Value among other areas. Prior to this role, Arun held significant positions at Aircel as Circle Marketing Head and at Vodafone as Business Development Manager, where contributions included driving revenue growth and enhancing customer retention strategies. Early career experiences also include roles at MIRC Electronics Limited as Assistant Product Manager and Exxon-Mobil Peeves Company Ltd as Senior Sales Officer. Arun holds an MSc in Strategic Marketing from the University of Aberdeen, an MBA in Marketing from Bharthiyar University, and a Bachelor of Engineering in Mechanical Engineering from Kumaraguru College of Technology.