Joost de Ridders

Joost De Ridders is an accomplished professional with a diverse background in proposition development, customer experience, and pricing strategies. Currently serving as the Head of Proposition, CX & Pricing at VodafoneZiggo since May 2018, Joost drives consumer portfolio excellence across multiple brands, focusing on market-winning propositions that deliver value to customers. Previous roles include leading the proposition team for Vodafone and Ziggo, managing product development at NS Stations, and overseeing service locations at NedTrain. As a co-founder and owner of Joost & Joost wijnen, Joost emphasizes quality and unique offerings in the wine sector. Joost holds a Master of Science in Business Administration from Vrije Universiteit Amsterdam and a Bachelor of Commerce from Hogeschool Utrecht.