Valerie van Den Heuvel

Valerie van den Heuvel is a Senior Marketeer at VodafoneZiggo, specializing in Ziggo Entertainment propositions and campaigns since March 2019. Valerie has led go-to-market strategies and marketing campaigns, focusing on increasing customer value, loyalty, and awareness of combined services under Vodafone and Ziggo. Previous roles include Marketeer for Vodafone & Fixed-Mobile Convergence and Ziggo TV & Streaming, where Valerie implemented targeted marketing initiatives and enhanced customer engagement. Valerie's experience also includes a position at bloomon in Customer Engagement and an internship with Nike as a Converse GMM Coordinator for EMEA. Valerie holds a Master's degree in Digital Business & Innovation and a Bachelor's degree in International Business Administration from Vrije Universiteit Amsterdam, along with additional studies in Business Administration from Universidad Complutense de Madrid.