Carla Nascimento

Carla Nascimento is a seasoned Senior Marketing Analyst at Vodafone, where tenure has spanned from June 2007 to the present. In this role, Carla focuses on developing and benchmarking Customer Experience (CX) through various metrics such as NPS and CSAT, while also identifying gaps and formulating a comprehensive CX strategy. Responsibilities include collaborating with senior stakeholders, managing cross-functional projects, and establishing a governance model to track progress. Previous experience includes roles as Marketing Analyst and Business Analyst at Vodafone, as well as customer service at Telecel and administrative support at Sindicato Nacional dos Quadros e Técnicos Bancários. Carla's educational background includes degrees in Marketing Management and advanced training in crisis communication and digital marketing.