Sayed Hajamaideen

Sayed Hajamaideen is an experienced marketing professional with a robust background in brand and campaign management within the telecommunications sector. Currently serving as the Head of Brand & Marketing for SMARTY Mobile and 48 Mobile at Three UK since February 2018, Sayed has been instrumental in shaping marketing strategies, driving audience engagement, and executing successful multichannel advertising campaigns. Prior experience includes roles at SSE plc as Take to Market Lead for Connected Home, where Sayed managed marketing strategies for smart home solutions, and as Head of Campaigns at Tesco Mobile, focusing on brand awareness and conversion growth. Earlier tenure at Telefónica UK encompassed various roles, including Direct Response Campaigns Marketing Manager and Indirect Channel Marketing Manager, where Sayed led advertising initiatives and managed partnerships with key business affiliates. Sayed holds a Bachelor's degree in Media, Culture & Communications from the University of Greenwich.