Pablo Pérez Capa

Pablo Pérez Capa has a diverse work experience, starting with their current role as the Marketing Technology Lead at Voicemod since 2022. Prior to this, they worked at Merkle España from 2020 to 2022, where they held the position of Head of Omnichannel Orchestration & CDP Practice Lead. In this role, they were responsible for implementing cutting-edge technologies and leveraging data for clients.

Before Merkle España, Pablo was the Head of Digital at Siroko from 2016 to 2020, where they built and led the Digital Team, significantly increasing budgets and expanding campaigns globally. Pablo also worked as a Digital Marketing Manager & Team Leader at Techpump from 2016 to 2019, where they managed traffic acquisition for various assets.

Pablo also has experience in the academic field, having worked as a Lecturer in the MOSM Master's Degree at the University of Granada in 2019.

Prior to that, they worked at DIVISADERO as a Digital Analytics Service & Project Manager and Senior Data Engineer from 2015 to 2016. Pablo led projects for clients in different industries, including managing ongoing support services.

Pablo started their career at Queyeho Apps as a Product Owner, where they designed and developed a mobile app and pitched the startup project. Pablo also worked as a Senior SEO Consultant at OptimizaClick and a SEO Consultant at Trazada Internet Marketing, focusing on search engine optimization strategies.

Finally, Pablo began their career at Twitter as a Content Translator from 2011 to 2014.

Pablo Pérez Capa obtained a degree in Telecommunications Engineering with a focus on Electronics from the Universidad de Cantabria. Pablo attended the university from 2002 to 2012. In addition to their formal education, they have acquired several certifications. These include the Exponea Advanced Certification and Exponea Fundamentals Certification from Exponea (acquired by Bloomreach) in April 2021 and March 2021, respectively. Pablo also holds certifications in various fields such as Thunderhead ONE Foundations Certificate from Thunderhead in February 2021, SEMrush Certification for SEOs from SEMrush in April 2018, Compra Programática de Medios (Programmatic Media Buying) from Universidad Austral on Coursera in March 2018, and many others.