Mª Luísa Pires

Mª Luísa Pires is a seasoned professional in product management and digital strategies, currently serving as a Product Owner at Volkswagen Financial Services Portugal since November 2022. Mª Luísa has extensive experience in defining roadmaps, implementing digital and hybrid product journeys, and optimizing user experiences across various financial products. Prior roles include Product Manager at SIBS and Páginas Amarelas, where responsibilities encompassed managing product roadmaps, software development, and strategic brand management. Additional experience includes marketing leadership at PHC Software and digital project management at Inesting, showcasing a diverse skill set in areas such as SEO, digital marketing, and client portfolio management. Mª Luísa holds a Master's degree in Strategic Communication from Universidade Nova de Lisboa and multiple academic qualifications in Marketing and Business Administration.