Marketing and Product Management

The Marketing and Product Management team at Volkswagen Finans Sverige AB is responsible for developing, implementing, and optimizing marketing strategies to promote their financial products, including car loans, leasing options, and insurance packages. They collaborate with the Volkswagen Group's dealership network to create compelling campaigns, manage the brand's image, and ensure that product offerings align with market demands and customer needs. This team also oversees the product lifecycle, from concept to market introduction, ensuring a cohesive and attractive range of financing solutions tailored to individual and corporate clients.