Volkswagen Group Canada Inc.
Edgar Estrada has extensive work experience in the automotive industry, particularly with Volkswagen. Edgar began their career with Volkswagen de Mexico in 1998 as the Marketing Communication Manager for the Volkswagen Brand in Mexico. Edgar held this position until 2007, when they were promoted to Director Comercial Marca Volkswagen Mexico. In 2011, they moved to Volkswagen de México and took on the role of Director General Marca SEAT. In 2018, they became the Director General Marca VW at Volkswagen de México. Currently, Edgar Estrada is employed as the President of the VW Brand at Volkswagen Group Canada Inc. which they started in 2024.
Edgar Estrada attended IPADE Business School from 2002 to 2004, where they obtained a degree in Dirección de Empresas. Prior to that, they studied at Universidad Popular from 1993 to 1997, earning a degree in Ingenieria Industrial with a focus on Administración. In addition to their formal education, Edgar has obtained certifications from LinkedIn in leadership and multi-function management.
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Volkswagen Group Canada Inc.
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Volkswagen Group Canada (VGCA) is a subsidiary of Volkswagen AG, a global organization involved in the distribution and sale of automobile and automotive products throughout the world. The Volkswagen Group, headquartered in Wolfsburg, Germany, is the world's second largest automobile manufacturer and the largest in Europe. The group is comprised of twelve brands: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. VGCA is proud to be headquartered in Ajax, Ontario and supports over 180 Volkswagen and Audi franchised Canadian Dealers from coast to coast. The Ajax location houses our national operations for the Volkswagen, Audi and Lamborghini brands, Electrify Canada, Technical Training Centres, a Regional Parts Distribution Centre as well as Support functions -- Legal, Warranty, Customs and Logistics, Human Resources, Purchasing and our Accounting Services group. Accounting Services is responsible for the Accounting functions not only for our Canadian operations, but also for Volkswagen Group of America, including the new Chattanooga, Tennessee manufacturing facility, Audi of America, Lamborghini and Bentley. Additionally, VGCA has a Technical Training Centre in Laval, Quebec and a second Regional Parts Distribution Centre based in Richmond, British Columbia.