Marketing and Brand Management

The Marketing and Brand Management team at Volkswagen Group Canada Inc. is responsible for developing and executing marketing strategies to enhance brand visibility and drive sales for Volkswagen, Audi, and Lamborghini within the Canadian market. This team oversees various functions including retail development, brand marketing, digital marketing, CRM, and marketing communications, ensuring cohesive and impactful promotional activities across all digital and traditional channels. Through strategic planning and collaboration with franchise dealers, they aim to position VGCA's brands effectively and maintain a strong market presence nationwide.