Adrien Perrier

Adrien PERRIER has extensive experience in the automotive industry, currently serving as Head of After-sales Marketing at Volkswagen Group France for Audi France since June 2011, where responsibilities include developing the genuine parts business and implementing service and loyalty programs. Previous roles at Volkswagen Group include Audi Training Manager, focusing on training content development and managing Audi Campus, and Volkswagen Customer Satisfaction & Retail Organization Manager, with duties in coaching programs, customer journey creation, and digital tool development. Adrien also held positions as OPEL District Manager and SAAB District Manager at General Motors France, achieving key targets and negotiating special operations. Early career experience includes a role as Communication & Events Assistant at Porsche France. Educational qualifications include a Mastère Spécialisé in Marketing et Communication from ESCP Business School and an engineering degree in automotive technology from ESTACA.