Marketing And Product Team

The Marketing And Product Team at Volkswagen Group Italia strategizes and implements marketing campaigns and product launches across various brands, including Volkswagen, Audi, SEAT, ŠKODA, and Volkswagen Commercial Vehicles. This team works collaboratively to enhance brand presence, optimize customer engagement, and manage the lifecycle of automotive products from introduction to market maturation. They focus on aligning marketing efforts with business goals, coordinating promotional activities, and ensuring effective use of social media and other marketing channels.