Elizabeth Bahamón

Elizabeth Bahamón is a digital marketing professional with extensive experience in the automotive industry. Currently serving as the Digital Marketing Manager at Volkswagen Group Retail Spain since July 2021, Elizabeth is responsible for the design and implementation of national marketing strategies for multiple brands, including Volkswagen and Audi. Previously, Elizabeth held marketing roles at Vodafone, where campaign coordination focused on customer engagement and loyalty, and at Porsche Colombia, where strategic marketing efforts enhanced brand positioning for commercial vehicles. Earlier experience includes roles in trade marketing at Porsche Colombia, marketing and public relations at Hyundai Colombia, and communications at CORPOICA. Elizabeth holds a specialization in Marketing Management from Universidad Externado de Colombia and a Master's degree in Digital Marketing from Aula CM.