John Peterson

John Peterson is an accomplished automotive professional with extensive experience in after-sales management and dealer network development. Currently serving as the Director After Sales at Volkswagen of America, Inc. since September 2011, John has held various leadership positions including Senior Manager Dealer Network Development and Dealer Business Improvement Manager. Prior to this, John worked at Penske Automotive Group as the Director for the Midwest Region and spent a decade at Audi of America in multiple roles such as Area Sales Manager. John's career began at General Motors, where significant achievements included developing a business plan for a $300 million initiative and leading strategic planning efforts for Buick's flagship initiative. With a strong background in service management and customer satisfaction research, John has consistently contributed to enhancing dealer relationships and operational efficiencies throughout the automotive industry.