Rachael Zaluzec currently serves as CMO & SVP of Customer Experience & Brand Marketing at Volkswagen of America, Inc., a position held since February 2023. Prior to this role, Rachael spent over 14 years at Volkswagen Group of America, advancing from Senior Manager of HR Operations & Workforce Acquisition to Vice President of Customer Experience & Digital Strategy. Rachael has a proven track record in enhancing customer relationships and implementing digital strategies across various automotive brands while successfully managing customer relations, CRM systems, and HR strategies. Rachael's educational background includes an MBA in Human Resources Operations Management from Capella University and a Bachelor of Arts in Telecommunications Management from Ball State University.
Volkswagen of America
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Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, e-Golf, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers