Rachael Zaluzec currently serves as CMO & SVP of Customer Experience & Brand Marketing at Volkswagen of America, Inc., a position held since February 2023. Prior to this role, Rachael spent over 14 years at Volkswagen Group of America, advancing from Senior Manager of HR Operations & Workforce Acquisition to Vice President of Customer Experience & Digital Strategy. Rachael has a proven track record in enhancing customer relationships and implementing digital strategies across various automotive brands while successfully managing customer relations, CRM systems, and HR strategies. Rachael's educational background includes an MBA in Human Resources Operations Management from Capella University and a Bachelor of Arts in Telecommunications Management from Ball State University.
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