Volkswagen of America
Sarah Harrison is a Retail Content Senior Specialist at Volkswagen of America, Inc., where responsibilities include managing the production and deployment of national and regional campaigns, overseeing a multi-million dollar retail content budget, and leading multi-media influencer initiatives to enhance brand awareness. Previously, Sarah served as a Brand Content Specialist, Digital Product Specialist, and Product Management Intern at Volkswagen, focusing on advertising content production and vehicle marketing. Sarah also held leadership roles at Kappa Alpha Theta, including chapter president, overseeing a large membership and budget management, and has experience in document development, communications, and customer service across several organizations. Sarah earned a Bachelor of Business Administration from Belmont University and studied international business at Salzburg College.
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Volkswagen of America
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Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state -of-the- art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Atlas, Beetle, Beetle Convertible, CC, Golf, Golf Alltrack, Golf GTI, Golf R, Golf SportWagen, e-Golf, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers