Lanée Mellegard

Lanée Mellegard has a strong background in marketing and revenue generation. Lanée is currently the Vice President of Marketing & Revenue at Volusion, where they oversee marketing architecture, demand generation programs, and the optimization of multi-channel campaigns. Prior to this, Lanée was the Director of Marketing at Volusion, responsible for managing overall marketing strategy and achieving revenue growth through lead generation and content creation.

Before joining Volusion, Lanée worked as the Director of Marketing at RTA Fleet Management Software, where they developed successful go-to-market strategies and increased annual recurring revenue by over $2 million. Lanée also focused on content creation, lead pipeline growth, event coordination, and increasing market share.

Earlier in their career, Lanée held various roles at Cox Media, including Marketing Manager, Marketing Specialist, Research Analyst, Account Coordinator, and Marketing & Research Intern. In these positions, they gained experience in corporate marketing, sales strategy, stakeholder and client communications, social strategy, and vendor management. Lanée also excelled in interpreting data, improving processes, conducting competitive analysis, and training sales teams to build effective advertising campaigns.

Throughout their career, Lanée has demonstrated strong analytical and strategic skills, as well as the ability to collaborate with cross-functional teams to drive results and optimize performance.

Lanée Mellegard attended the University of Arizona from 2000 to 2004, where they obtained a Bachelor of Arts (BA) degree in Media Arts and Business Administration. In terms of additional certifications, Lanée Mellegard has completed various courses in the field of digital marketing. Lanée obtained certifications in Google Ads - Measurement, Google Ads Display, Google Ads Search, and Google Analytics from Google Ads in January 2021. In May 2019, they also obtained a certification in HubSpot Marketing from HubSpot Academy.