Allen Smith

Allen Smith is an experienced leader in user experience (UX) design and digital innovation, currently serving as the Head of UX Domain at Volvo Group since August 2025, where responsibilities include strategic leadership for production-related UX initiatives. Prior to this role, Allen founded and served as CEO of Semanttic from January 2023 to April 2025, successfully guiding an AI design startup to funding and partnerships with industry giants like Microsoft and Amazon, while achieving significant productivity improvements in UI design. Allen's extensive background includes a tenure as VP of Digital & Service Experience at Electrolux, where leadership focused on digital transformation strategies, and previous roles such as Director of Digital Experience and Head of UX at DMI, showcasing a strong track record in building global UX organizations and delivering transformative digital products. Allen holds a B.A. in Telecommunications from Indiana University Bloomington and an M.CSc. in Human Computer Interaction from Chalmers University of Technology.