Peter Peterson

Peter Peterson is a Digital Advertising Specialist at VONT Performance Digital Marketing. Prior to their current position, Peter was a Senior Marketing and Media Specialist at CBC Automotive Marketing, where they were responsible for developing, executing, and managing various digital marketing tactics for forty car dealerships throughout the U.S. As the Google Ads specialist, Peter managed the SEM budget for over forty clients which included paid search, pre-roll, and display advertising. Peter was also responsible for every aspect of the Google campaigns, including (but not limited to) market research, keyword development, bidding strategies, ad copy, conversion tracking, and monthly client calls. Other duties included vendor management, email advertising, social media advertising, content development, SEO, and the allocation of client budgets.

Before working at CBC Automotive Marketing, Peter was an Multimedia Account Executive at WMTW-TV for Advertising. Peter was responsible for creating and executing multimedia marketing campaigns that generated awareness and drove sales for their clients. Peter's duties included developing relationships with new and existing clients, managing projects from start to finish, and presenting proposals to clients.

Peter began their career as a Marketing Intern at Team Irish Mixed Martial Arts. During their internship, they assisted with the creation of marketing and promotional materials, developed social media content, and helped to increase brand awareness for the company. Peter also had the opportunity to gain experience in event planning and coordination.

After their internship ended, Peter became an RFP Analyst Assistant at Unum. In this role they were responsible for providing support to the RFP team by conducting market research, gathering data and information on potential vendors, and proofreading RFP documents.

Peter Peterson has a Bachelor's Degree in Marketing from the University of Southern Maine and an Economics degree from the University of Leicester. Peter also has a certification from Google in Google Analytics Individual Qualification.

They are on a team with Kerry Corcoran - Digital Advertising Specialist, Brian Belgard - Digital Advertising Specialist, and Eben Peck - Digital Advertising Specialist. Peter Peterson reports to Nicole Sacco, Digital Advertising Team Lead.