VonWood
Paulien van der Leeden currently serves as Head of Product at VonWood, a position held since May 2024 until the company ceased operations in January 2025. Prior to this role, Paulien was Product Lead UX at RTL from April 2019 to May 2024. Previous experience includes Senior Product Manager for Video on Demand at Booking.com from September 2014 to April 2019, and Product Manager for Data Center Infrastructure at Booking.com. Earlier roles involve Product Manager for BookingSuite, Project Manager for Mergers & Acquisitions (Global HR), HR Business Partner, and work as a student assistant at Spencer Stuart and the Amsterdam Center for Entrepreneurship. Paulien holds an M.B.A. from Vrije Universiteit Amsterdam, earned between January 2012 and January 2013, and a Premaster in Economics from the same university, completed between January 2011 and January 2012.
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VonWood
VonWood is founded in 2022 and is the fast-growing startup in Amsterdam with a strong technology driven background and is supported by experienced investors. The goal is to bring the wood industry to the 21st century by offering the only digital timber marketplace where supply meets demand, making the market more accessible to all. By connectingbuyers to sellers without the middleman, higher transparency, better prices and less waste are possible, all while contributing to a more sustainable planet. Wood is one of the most sustainable materials available and by replanting additional trees, we aim to not only compensate for what is traded, but also ensure a healthy future.VonWood works directly with sawmills on the selling side and contractors on the buying side to ensure better deals, but also smoother administration and efficient transport. That makes VonWood more than just the only viable marketplace for timber, but an essential solution for businesses using timber.