Rafael Kieling

Rafael Kieling has had diverse work experience in the fields of user acquisition, growth management, digital content production, and campaign management.

Their most recent role is as a User Acquisition Manager at Voodoo, where they identify and executes user acquisition strategies for a mobile game. Rafael manages a daily average of $50k USD in user acquisition investment and provides creative guidelines for game performance improvement.

Prior to this, Rafael worked as a Growth Manager/Mobile User Acquisition Manager at Jenji, focusing on developing the visibility of the fintech mobile app and increasing downloads primarily for B2B clients. Rafael successfully scaled the app in over 30 countries during their tenure.

At Rocket Lab | Mobile App Growth, Rafael held the positions of Digital Content Manager and Growth & Strategic Partnership Manager. Rafael produced digital content about the mobile industry to engage with the company's audience, improving their inbound strategy. As a Growth & Strategic Partnership Manager, Rafael designed and executed mobile growth strategies for key apps in the LATAM region and globally, with a focus on diversification of media sources and user retention.

Rafael also gained experience at Winclap, where they held multiple roles including Content & Knowledge Specialist, Growth Manager, Publisher Manager, and Campaign Manager. As a Growth Manager, Rafael managed digital marketing campaigns for user acquisition and retargeting, handling significant budgets. Rafael also established and maintained relationships with media sources and managed campaigns focused on mobile user acquisition.

Earlier in their career, Rafael worked as a Campaign Manager at Headway Digital - Marketing powered by Technology, implementing and optimizing mobile and desktop campaigns using various DSPs. At Viacom International Media Networks GSA, they were a Paramount Planner and Comedy Central Planner, responsible for planning and programming TV shows and implementing media strategies for ratings improvement in different countries.

Rafael started their career at Banrisul as an IT Support Specialist.

Overall, Rafael Kieling has gained extensive experience in user acquisition, growth management, content production, and campaign management in various companies, with a focus on mobile apps and digital marketing.

Rafael Kieling completed their Master of Science - MS degree in Digital Transformation from Montpellier Business School from 2020 to 2022. Prior to that, they pursued a Director degree in Gestão de Artes, Entretenimento e Mídia from Universidad del Cine between 2012 and 2016. Before that, Rafael attended Unisinos from 2010 to 2012, where they studied Digital Communication in the field of Comunicação e Estudos da Mídia. Rafael also holds several additional certifications, including Product Manager and SEO - Positioning & Optimization from Coderhouse in 2020, IELTS Academic from IELTS Official in 2019, Data Analytics from Digital House in 2018, Apple Search Ads Certified from Apple in 2021, Mobile Experience Certification from Google in 2021, and Content Marketing from HubSpot in 2020. Rafael's education and certifications highlight their expertise in digital transformation, arts and entertainment management, media communication, and various digital marketing aspects.