Raphaël Henríquez

Head Of Growth Marketing And User Acquisition at Voodoo

Raphaël Henríquez has a diverse work experience spanning multiple industries and roles. Raphaël most recently worked at Voodoo as the Head of Growth Marketing and User Acquisition. Prior to that, they were the Global Head of Performance Marketing at Tenkai. Raphaël also has experience working at TechStyle Fashion Group as the Director of Strategy and Media Operations, where they managed the EU User Acquisition team.

Before that, Raphaël worked at OLX Group, where they held several positions including Performance Marketing Manager - MEA & Asia and Display Advertising Manager - MEA. Raphaël was responsible for developing and optimizing performance marketing activities for online classifieds in Africa, India, and Pakistan. Raphaël also managed a team and coordinated mobile performance marketing for all brands of OLX Group in the Middle East, Africa, and Asia.

Earlier in their career, Raphaël worked at StartMeApp as a Marketing Manager in the mobile advertising industry. Raphaël was responsible for brand awareness development and creating tools for the business development team. Raphaël also worked at E-O as a Digital Project Manager and at ARISTOPHANE - Groupe Five as a Project Manager in corporate communication.

Raphaël's work experience also includes an internship at JP Klausen & Co, A/S, where they conducted marketing analysis for frozen fish on the African continent. Raphaël also had an internship at Promperu, where they worked as a Sales Assistant and Web Marketing support.

Overall, Raphaël has a strong background in performance marketing, user acquisition, strategy, and media operations across various industries.

Raphaël Henríquez completed a Bachelor's degree in Economy and Social Sciences at Lycée Dupuy De Lôme in an unspecified year. Raphaël then pursued a BTEC Higher National Diploma in International Business at Lycée Saint Louis from 2006 to 2008. Following this, they obtained a Master of Science 2 degree in International Business Strategy from INSEEC Grande Ecole, which they attended from 2008 to 2011.

In terms of additional certifications, Raphaël Henríquez obtained various qualifications from Google Digital Academy (Skillshop) including Google Ads Apps Certification, Google Ads Video Certification, Google ads - Measurement certification, Certification Google Analytics Individual Qualification, and Google Ads Search Certification. Additionally, they obtained certifications in Adwords fundamentals, Mobile advertising, and Video advertising from Google, and a certification in Marketing Analytics: Marketing Measurement Strategy from edX BerkeleyX. Raphaël Henríquez also completed certifications in Introduction to Programming in R and SQL Fundamentals from Dataquest.io.

Links

Timeline

  • Head Of Growth Marketing And User Acquisition

    February, 2022 - present

A panel showing how The Org can help with contacting the right person.