Vovia
Sarah Cullen is an experienced media professional with a strong background in planning and executing media campaigns across various channels. Currently serving as a Senior Media Planner/Buyer at Vovia since July 2020, Sarah effectively manages client media budgets and collaborates with clients to develop strategies and KPIs. Prior experience includes significant roles at Tag Advertising and OMD Ireland, where Sarah focused on client relationship management, project coordination, and campaign analysis. With a solid foundation in account management and media coordination, Sarah has demonstrated proficiency in fostering client relationships, optimizing campaign performance, and leveraging media innovations. Educational qualifications include a European Advertising Certificate and a Human Resources Certificate.
Vovia
Our philosophy has always relied on data to develop strategy and make decisions. By setting campaigns up properly, managing them continuously, and using advanced tools to optimize in real-time we’ve been able to drive superior results for our clients, often realizing performance gains of 30% or more. We are now one of the largest independently owned media agencies in Canada, with offices in Calgary, Edmonton, Regina, and Winnipeg. We work with small and medium businesses across a variety of industries in Canada, US, and internationally. But what do you really need to know? Working with us will bring you greater efficacy and less anxiety. As one of our clients put it, “You get campaigns that work for both your VP Marketing, and your CFO”. Our mission is to make your life easier, freeing you from worrying about your media investment, the changing media landscape, and making sense of the countless data sources you’re dealing with by identifying insights that drive marketing and business results. Territorial Acknowledgement - Vovia and its offices are primarily located on the traditional territories of the Indigenous peoples of the Treaty 7 region and Métis Nation of Alberta, Region 3. We respect the histories, languages, and cultures of First Nations, Metis, Inuit, and all First Peoples of Canada, whose presence continues to enrich our community.