Karen McQuade

Karen McQuade is an accomplished leisure expert and sales and marketing leader with extensive experience in the hospitality industry. Currently serving as a Leisure Expert since January 2022, Karen previously held the position of Regional Director of Sales & Marketing at Vrancor Group, where leadership was provided to 21 Ontario hotels to enhance revenue and market share. Throughout a career spanning several prestigious organizations, notable roles included Area Director for Easton's Group of Hotels, Leader of Sales & Marketing for Westmont Hospitality Group, and Director of Sales & Marketing for Crowne Plaza Toronto Centre, where consistent achievements were recorded in driving revenue growth and market dominance. Awards include multiple recognitions from IHG for excellence in sales and guest satisfaction. Additionally, Karen's early career involved leadership roles at Tourism Toronto, focusing on membership and marketing services to boost tourism revenue, underlining a robust foundation in strategic sales initiatives and marketing leadership within the industry.