Carsten Lackner

Carsten Lackner has a diverse work experience spanning various industries. In 2022, they joined VRdirect as the Managing Director, responsible for overseeing the company's operations. Prior to that, they served as the Chief Marketing & Sales Officer at VRdirect. In the same year, they also became a Member of the World Economic Forum.

From 2018 to 2022, Lackner worked at EnBW, where they held various roles. Carsten started as the Head of Digital Marketing, where they built the internal Digital-Marketing unit and played a vital role in the company's digital transformation. Carsten then became the Head of Marketing, focusing on merging digital and classic marketing teams to optimize customer communication. In their final role at EnBW, they served as the Director Sales B2C and Business Lead, leading a department of over 130 employees and being responsible for EnBW's complete B2C business.

Before joining EnBW, Lackner worked at L'Oréal from 2014 to 2018. Carsten served as the Programmatic Lead for the D/A/CH region, driving L'Oréal towards more consumer-centric advertising. Carsten also held the position of Performance Marketing Manager, where they optimized performance channels and had budget and revenue responsibility for L'Oréal-owned eShops.

In 2013, Lackner worked at AMNET - The Aegis Trading Desk as an Account Manager and later as a Senior Account Manager. Carsten played a significant role in integrating programmatic advertising into digital media planning and maximizing programmatic reach and relevance for network clients.

From 2012 to 2013, Lackner served as an Account Manager at iProspect, where they managed key accounts for Adidas and Rebook. Carsten was responsible for optimizing paid search and paid social activities for Adidas.

In their earlier career, Lackner gained experience as a Junior Consultant at ViATiCO Strategie und Text, where they focused on establishing the agency's online sector. Carsten also supported QoSCom GmbH as part of their marketing role.

Lackner started their career with an internship at Sixt rent a car, where they gained exposure to business operations and customer service.

Overall, Carsten Lackner has a strong background in marketing, sales, and digital transformation across various industries.

Carsten Lackner obtained their Abitur from Lessing Gymnasium Karlsruhe in 2005. Carsten went on to attend Ludwigshafen University of Business and Society from 2007 to 2010, where they earned a Bachelor of Arts (B.A.) degree in Marketing. In terms of additional certifications, Carsten received various qualifications over the years. Carsten obtained the DCA - Digital Communication Award for Corporate Website from Quadriga Media Berlin GmbH in September 2019. In March 2013, they became a bing Ads Accredited Professional. Carsten also received a Google AdWords certification for Search Engine Marketing in July 2012 and became a Marin Enterprise Certified Specialist in March 2012. Most recently, in April 2021, they obtained an A1/A3 drone license from the EASA - European Union Aviation Safety Agency.