Hendrik Bootsma is currently a Category Development Manager at Vrumona since February 2019, previously holding the position of National Account Manager for Ahold-Delhaize and Jr. Account Manager focused on AH2GO. Hendrik serves as a Reservist at Koninklijke Landmacht starting May 2022. Prior experience includes an internship in Revenue Management at The HEINEKEN Company in 2018, a role as a Student Assistant at the Alumni Office of Maastricht University from June 2017 to August 2018, and working as a waiter at Château Neercanne from October 2014 to January 2017. Educational qualifications include a Master of Science in International Business - Strategic Corporate Finance from Maastricht University School of Business and Economics, and an Erasmus exchange at Copenhagen Business School. Hendrik also holds a Bachelor of Science in International Business from Maastricht University and a VWO Diploma in Natuur en Gezondheid from CSG Het Streek Bovenbuurtweg.