Ubaid Ghazali (He/Him)

Ubaid Ghazali is a Social Media Team Lead at vSplash Techlabs with 5+ years of experience building high-performing social operations and content programs. He runs night-shift operations that prioritise SLA adherence, rapid escalation handling and consistent content quality across multiple client accounts. Ubaid’s background bridges creative content strategy and operational discipline -- he’s equally comfortable writing strategic briefs and redesigning processes to reduce rework and improve delivery times.

He’s skilled in platform strategy (organic and paid), campaign optimization, client communication, and analytics-driven reporting, and uses tools like Jira and Workday to keep cross-functional work on track. Ubaid holds certifications in Six Sigma, SEO, social media marketing and generative AI, and consistently focuses on translating social activity into measurable business impact. He’s passionate about scaling social teams, improving processes, and mentoring the next generation of social marketers.