Marketing Operations Manager

VSSL is looking for a full-time marketing operations manager, with a strong technical aptitude, who can help us crush our clients’ marketing initiatives. You will manage and configure marketing and sales platforms such as HubSpot, Salesforce, Pardot/Marketing Cloud Account Engagement, and Zoho. You will create new processes using automation tools and ensure systems are operating as expected (which may involve troubleshooting system errors).

EXPECTATIONS AND QUALIFICATIONS

We are looking for a candidate who is familiar with Google Tag Manager, Analytics, and ideally Looker Studio as well as other analytics and reporting platforms. We need someone who can use data to tell a story and share actionable insights on performance and next steps. An ideal candidate is confident in creating and building landing pages, forms, emails, and workflows, is able to do so accurately and thoughtfully, and be proactive in reviewing functionality and troubleshooting errors when necessary. The marketing operations manager will need to be able to think strategically, holistically, and sometimes creatively, to solve complex problems while considering industry best practices and the many facets of the business and/or campaign. The marketing operations manager will keep their finger on the pulse of our clients’ campaigns by updating marketing calendars, preparing reports, and ensuring everything stays on schedule.

VSSL Agency is a full-service creative digital marketing agency located in San Diego with clients spanning multiple industries in B2B and the late-stage start-up space. We build brands, invent campaigns, and create websites for companies ready to invest in their current internet footprint—and expand their digital future.

###ABOUT THE ROLE

• Own all aspects of clients’ CRM and Marketing Automation platforms
• Configure, maintain and troubleshoot various technical integrations, mainly with relation to HubSpot and Salesforce
• Design marketing/sales platforms to support account based marketing (ABM) programs
• Audit, configure, maintain, and optimize processes within various databases and systems for performance
• Manage automation and reporting aspects of Salesforce, HubSpot, and other platforms
• Promote marketing and sales alignment with CRM pipelines
• Configure and manage contact database and leads lists for targeting and accuracy
• Find and build lists of contacts and accounts from business intelligence platforms and social media
• Execute various email programs for newsletters and other promotions
• Set up and launch nurture campaigns and various gated content programs
• Collaborate across departments and with client in-house teams to execute campaigns, provide recommendations, and highlight project successes
• Track metrics and KPIs
• Prepare end-of-month reporting for various team requirements
• Assist in investigating and measuring effectiveness of new and different tools and platforms
• Assist in maintaining and building relationships with both our clients and business partners

REQUIREMENTS

• Bachelor’s degree and a minimum of 4 years of marketing experience, including project and/or campaign management
• Experience across the suite of HubSpot’s marketing and sales hubs, and Salesforce sales and marketing products a must
• Knowledge of digital ad operations; hands-on experience a plus
• Knowledge of marketing media options, trends, and best practices
• Must have expert level organization and planning skills
• Excellent verbal and written communication skills
• Advanced Excel skills and a mind for analytics
• Must be able to manage multiple priorities and meet deadlines
• Passion, creativity and a sense of humor is a must

Nice-to-haves:

• Basic HTML/CSS knowledge
• Experience building dashboards in Looker Studio
• Technical project management skills

OUR VALUES

We Are One Crew The strongest crew is one that works (and celebrates) together. That’s because none of us is as smart as all of us. Through everything, we always have each others’ backs.

Communication is our Compass Clear communication is our guide. We’re open with our thoughts and open-minded towards others. We’re always respectful—but we don’t sugarcoat s**t.

Quality is our Course Our people and our work are our greatest assets. That’s why we don’t compromise when it comes to our crew, our clients, and our work. We deliver the best—every damn time.

All Hands on Deck We know how to solve problems together by staying focused on creative solutions. We aren’t fazed by challenges or risk-taking. In fact, that’s where we thrive.

Up Spirits! We’re a tight-knit group—we celebrate our wins and have fun along the way. Each crew member contributes to our collective success. “Up Spirits!” is our rally cry when the grog starts flowing.

CARING FOR OUR CREW VSSL was named a 2022 and 2023 San Diego Best Company to Work For, and one of San Diego’s Best and Brightest Companies to Work For in 2018 and 2019. Once you’re aboard, treasures await!

• Medical, Dental, and Vision
• 401(k) match
• Generous PTO
• 9 Paid Holidays, with a holiday shutdown
• Bi-annual profit sharing
• Communications stipend
• Free lunch Thursdays
• Fun company events and volunteer opportunities
• Weekly happy hours on our deck overlooking the marina!

VSSL is a proud member of 1% for the Planet, pledging to give back one percent of our annual sales to organizations focused on the environment.

VSSL strongly promotes diversity, equity, and inclusion through our grassroots program, VSSL for Change (V4C). V4C cultivates an inclusive workplace and empowers our crew to make positive change through education, discussion, and giving back. This includes regular team learning, with donation and volunteer opportunities. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

PLEASE NOTE: We take hiring very seriously. Although we are unable to follow up with every applicant, we do our best to run a thorough process for candidates to identify potential fits.