VSTV
Hai Yen Phi is an experienced marketing professional currently serving as Product Marketing Lead at VSTV, a premium pay-TV operator in Vietnam, focusing on OTT streaming application UI/UX, integrated marketing communication, user insights, satisfaction, and acquisition since June 2021. Previously, Hai Yen held the position of Product Marketing Executive at Samsung Electronics from June 2017 to June 2021, where responsibilities included Samsung Pay and content marketing. Earlier roles include Customer Service Officer at Techcombank from May 2015 to May 2017 and Sales & Marketing Admin at Samsung Asia Pte., Ltd. from April 2013 to December 2014. Hai Yen is pursuing a Master's degree in Marketing Sales and Services at IAE Paris - Sorbonne Business School, having previously earned a Bachelor's degree in Language Interpretation and Translation from Vietnam National University, Hanoi.
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VSTV
Established in May 2009, Vietnam Satellite Digital Television (VSTV) is a joint venture between two main leading partners in the field of television i.e. CANAL+ and VTV. CANAL+ is a global top player in the area of premium content production, the creation of thematic and free to air channels as well as the bundling and distribution of Pay TV services in France and other major markets around the globe. VTV is the national television broadcaster for Vietnam. With K+, the commercial trademark, VSTV offers Premium pay TV services for all family members offering exclusive contents, diversified thematic channels, nation-wide coverage, HD quality signal with multiple packages on different platforms such as satellite TV, OTT (internet) and co-distribution partners.