Fernando Barros, CMX, is an accomplished B2B product specialist currently leading the B2B Tech product area at VTEX since September 2019. With a proven track record of driving significant growth in B2B eCommerce, Fernando achieved remarkable metrics, including a 1,818% increase in clients and a 4,762% surge in GMV during tenure at VTEX. Prior to VTEX, Fernando co-founded and served as CFO for Biggy and Atma IT Solutions, focusing on B2B platforms and artificial intelligence integration. Fernando's earlier experience includes pivotal roles at Officer Distribuidora, leading web development and SAP integration projects. Fernando holds an MBA in E-Management from FGV and a degree in Computer Science from Universidade Presbiteriana Mackenzie.
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