Alvaro Canihuante Lagunas

Alvaro Canihuante Lagunas has extensive experience in commercial strategy and management within the telecommunications sector, currently serving as Jefe Comercial at VTR since January 2010. In this role, Alvaro oversees the commercial strategy for various products, including pricing, marketing, sales, and customer loyalty in both B2B and B2C segments, with an annual budget responsibility of approximately 30 million USD. Previous roles at VTR include Jefe VOD, PPV y OTT, where Alvaro successfully increased product revenues by 40% through marketing strategies, and Jefe VOD y PPV, focusing on content monetization across multiple platforms. Alvaro's career began as the owner of tremn consultora, implementing management systems from May 2009 to October 2012. Alvaro holds a Diplomado en Gestión y Planificación Estratégica from Pontificia Universidad Católica de Chile and a degree from Universidad de Viña del Mar.