VU Custom
Kent Deverell is an experienced strategic advisor and executive coach with a focus on integrated SaaS solutions and product customization. Currently serving as a Strategic Advisor at VU Custom, Deverell has been instrumental in enabling brands like Taylor Made Golf and Vera Bradley to offer personalized products. Deverell also holds advisory roles at Strange Pixels, LLC, and Freetouch, providing insights for digital services and touchless interactions in various industries. As a partner at Upper Playground, Deverell leverages an on-demand supply chain to enhance production and market reach for a streetwear brand. Previously, Deverell served as CEO and Board Member of Fluid, a leading design and development firm, and has held key roles at Silicon Graphics and McCann-Erickson. Deverell earned a degree in English Literature from Stanford University.
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VU Custom
At VU Custom, our mission is to make product customization accessible, engaging, and streamlined. We power a future where personalization, customization, and virtual merchandising become second nature, seamlessly woven into your brand’s DNA. We are leading the way, empowering you to offer standout, profitable customization options to your customers. Our front-end visualization technology brings your designs to life. Combined with our purpose-built order management system and a vast network of production partners, we streamline every step. From the initial order and order management, all the way to your customer’s door, we are your end-to-end solution.