Keyur Pranav

Keyur Pranav, MBA, serves as the Director of Sales Analytics and Planning at Vuori since 2023. Previously, Keyur held the position of Senior Director of Data Analytics and Business Insights at Lazer Group from 2019 to 2023, where collaboration with the Executive Team led to the establishment of company-wide KPIs and the development of performance dashboards to track progress and inform growth initiatives. From 2015 to 2019, Keyur worked at Jakks Pacific as the Global Manager of Brand and Analytics, significantly increasing annual revenues and enhancing gross margins through data-driven strategies. Earlier experience includes a role as Manager of Sales Analytics and Operations at VF Corporation, where Keyur automated marketing and sales reporting for global fashion brands and developed KPIs with cross-functional teams. Keyur holds an MBA in Data Analytics and Strategy from USC Marshall School of Business, an MS in Data Science from Northwestern University, and a BA in Economics from UC Irvine.