Roberto Cruz is an experienced professional serving as the Director of Retail Analytics at Vuori since December 2024. Prior to this role, Roberto held various leadership positions at Nike from August 2008 to May 2024, including Sr Director of Nike Direct Insights & Analytics for the APLA region, where key contributions drove significant growth in a multi-billion-dollar division through deep insights into business and consumer performance. Roberto also established a Business Analytics team to support digital commerce initiatives and managed comprehensive analytics across Nike's diverse operations, leading to several promotions. Earlier in Roberto's career, as the Customer Intelligence Manager at LAN Airlines, significant improvements were made to the loyalty program. Roberto holds an Industrial and Electrical Engineering degree from Pontificia Universidad Católica de Chile and an MBA from AGSM @ UNSW Business School.
This person is not in any teams
This person is not in any offices