James Friedlander-Boss

James Friedlander-Boss is an experienced marketing professional with a strong focus on digital strategies and brand experience management. Currently serving as the Brand Experience Manager at vvast, James conducts in-depth reviews of user journeys and implements testing to enhance customer interactions. Previous roles include Senior Paid Media Executive, Paid Media Executive, and Digital Strategist, where James successfully delivered campaigns across multiple platforms, optimized digital strategies, and generated actionable performance insights. Academic credentials include a Master of Science in Strategic Digital Marketing from the University of South Wales and a Bachelor of Arts in Fashion & Textiles from the University of the West of England. Additionally, James has contributed to the educational sector as a guest lecturer on various digital marketing techniques and design software.