Running an A/B testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate, increase customer retention, or improve user experience, there’s just so much you need to do to get things right. 

That’s why thousands of the world's leading enterprise Brands like WMG, Ubisoft, Qualicorp, Dominos, and more look to VWO for running and scaling their digital experimentation. 
VWO Experience Optimization Platform started when A/B testing or CRO was considered an option and not necessary for user experience optimization. Today, any organization with a digital presence cannot consider their marketing strategy whole if they are not testing to take into account what the end-users really want. 

In the last 13 years, VWO’s global customer base has scaled to include brands like Vodafone, Samsung, Toyota, and eBay. Last we checked, more than 4,500 brands across the globe had run over 600,000 experiments. 

VWO has grown into the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience.

Our WYSIWYG – What You See Is What You Get – Visual Editor is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT.


With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises!

We take data security very seriously. Certifications, including BS and ISO, make VWO fully GDPR compliant and provide robust security by design and default. 


Test VWO out by signing up for a free trial of our platform @vwo.com


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Sparsh Gupta

Aastha Trivedi

Alekh Agarwal

Vipul Seth

Deepa A.

Dara Elavia

Arnab Chandranath

Aditya Mittal

Ankit Jain

The Analysis and Strategy team at VWO plays a crucial role in interpreting data insights to guide the company’s digital experimentation initiatives. Led by experienced analysts, the team collaborates to formulate strategic recommendations that enhance A/B testing outcomes, improve conversion rates, and optimize user experiences. By analyzing consumer behavior and market trends, they ensure that VWO's testing and optimization efforts align with the overarching business goals of their clients.

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Analysis and Strategy

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