Kevin Cassidy

Kevin Cassidy is an experienced design professional currently serving as the Director of Product Design at Vyne Dental® since April 2023. Previously, Cassidy held the same title at Simplifeye from November 2018 to April 2023, where significant contributions included designing and building various platforms that culminated in a successful company acquisition. Earlier experience includes serving as VP of User Experience at Prudential Financial, where Cassidy expanded a UX team from 6 to over 50, and oversaw the development of a comprehensive interactive playbook and design system. Cassidy's career also encompasses significant roles at E*TRADE FINANCIAL, TD Waterhouse, Microsoft, and an early position as an Artist's Representative at Frank and Jeff Lavaty and Associates. Educational qualifications include a BFA in Illustration from the School of Visual Arts and an MA in Communication Arts from the New York Institute of Technology.