Tarik Cox

Vice President, Advertising & Sponsorships at VyStar Credit Union

Tarik Cox has extensive work experience in various marketing and advertising roles. Tarik is currently the Vice President of Advertising & Sponsorships at VyStar Credit Union. Prior to this, they worked as the Senior Vice President and Brand Leader at Doner from 2021 to 2022. From 2019 to 2021, they held the position of Senior Director of Marketing at FC Cincinnati. Before that, Tarik was the Owner/Sole Proprietor of Brandit Consulting, where they managed marketing and communications campaigns for a Canadian educational professional organization and created marketing plans for regional spirits and nutritional supplement water products. Tarik also worked as a Senior Account Director at Anomaly, where they led social media campaigns for Nike Canada, including collaborations with the Toronto Blue Jays and Toronto Raptors. Earlier in their career, Tarik served as the Director of Partnership Development for the Golden State Warriors, managing key corporate partnerships and driving revenue growth. Tarik also held the role of Account Operations Director at UniWorld Group, Inc., leading marketing initiatives for Ford and developing multicultural marketing plans. Tarik's early experience includes working as an Account Executive at Momentum - NA, where they successfully implemented exclusive presales for American Express cardholders and organized Cardmember Events for NBA teams.

Tarik Cox holds a B.A. degree in Communications, specializing in Advertising, from the University of North Florida.

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