Yajaira Arteaga

Yajaira Arteaga is an accomplished marketing and business development professional with extensive experience in the financial services sector. Currently serving as AVP of Regional Marketing at VyStar Credit Union since February 2023, Yajaira previously held various leadership roles at SouthState Bank, including AVP of Regional Marketing Manager, AVP of Marketing Specialist, AVP of Training/Business Development, and Director of Internal Sales, amassing over two decades of experience. Yajaira's expertise includes market research, creative campaign development, training program coordination, and business development strategies that enhance customer experience and drive revenue growth. Yajaira earned a Master's degree in Business Administration and Management from Barry University between 2009 and 2011.